Discover the Story Behind Our Collaboration

This exclusive collection, designed in partnership with Adrienne Whitewood, features unique patterns inspired by Māori proverbs that embody growth, unity, and purpose. Read below to explore the meaning behind each pattern and learn how this collaboration brings together tradition, craftsmanship, and functional design to create clothes that truly work.

01

Kia uru kahikatea ki tū

Success comes through unity, purpose, and drive. This whakatauki (proverb) relates to the 'Waharua Kopito' design, a vertically paired diamond shape that represents the point where people or events intersect. This pattern reminds us that change occurs when connections are made.

02

Poipoia te kākano kia puāwai

Nurture the seed, and it will grow, flourish, and prosper. This whakatauki (proverb) inspired us to use the 'Aronui' pattern, a triangular design that represents the pursuit of knowledge about the natural world, originating from the traditional Māori art form of taniko (twining).

01

Kia uru kahikatea ki tū

Success comes through unity, purpose, and drive. This whakatauki (proverb) relates to the 'Waharua Kopito' design, a vertically paired diamond shape that represents the point where people or events intersect. This pattern reminds us that change occurs when connections are made.

02

Poipoia te kākano kia puāwai

Nurture the seed, and it will grow, flourish, and prosper. This whakatauki (proverb) inspired us to use the 'Aronui' pattern, a triangular design that represents the pursuit of knowledge about the natural world, originating from the traditional Māori art form of taniko (twining).