In 2013 Ryman Healthcare decided to completely reinvent its team uniforms with the help of our long-term supplier Arrow Uniforms, and a local fashion designer.
We were nervous. We had to please a lot of staff, but also it was important for residents to like the changes. Of course, everyone expects nurses to wear white, so changing the uniforms was likely to mess with some cherished traditions.
It was a mammoth project for us. We have 5,300 staff, so the logistics of phasing out the old uniform and introducing a new one was daunting.
We selected Annah Stretton, who teamed up with Arrow. Annah came up with a beautiful soft concept that was both practical and stunning to wear.
Arrow collaborated closely with Annah to source materials that were breathable, hard wearing and practical.
We have a diverse range of nationalities in our team and a lot of different body types and shapes and sizes.
The designs covered everyone from nurses and clinical managers through to gardeners and maintenance workers, and Annah managed to come up with a unified theme.
And we have villages from Invercargill to Whangarei and across in Melbourne, and so they had to take into account some demanding climates as well.
The uniforms have been an overwhelming success, with residents loving the change.
Most importantly, the feedback from the staff has been fantastic. They’ve also proven to be a powerful marketing tool – they are instantly recognisable as ours – our staff stand out.
In the more than four years since then we’ve worked closely with Arrow as the project has evolved, and to ensure continuity of supply.
We’ve worked with Arrow for more than 10 years in total.
- David King | Ryman Healthcare